Wednesday, December 25, 2019

The Nature of Business - 1258 Words

The Nature of Business – IMAX This business report will analyse and explain certain significant areas in business environment in reference to the Sydney IMAX Theatre. We will look at the business life cycle, the main elements of the business’s environment, the internal and external influences on the business and the social responsibilities of the business. 1. Classify the business and summarise its stage in the business life cycle, include a brief history The Sydney IMAX Theatre is a large privately owned business. IMAX is a proprietary limited business; this means that IMAX has a separate legal existence, distinct from its owners, managers and operators. It also has its own income tax liability, separate to your personal income tax.†¦show more content†¦Ã¢â‚¬ ¢ Geographic: changes to theatre access, parking or public transport will impact on attendance †¢ Consumer: flexibility in scheduling allows the theatre to respond to changing consumer demand for films (reputation and word-of-mouth is very important is influencing the success of any new film) Internal Influences: Influences that a business can control †¢ Technological: expansion of e-commerce in marketing activities for example the online ticket purchase system has been extremely effective since its introduction at the start of 2004. †¢ New Systems procedures: introduction EFTPOS and credit card payment has increased sales. New timetabling methods allow teaches to give their students more time in the theatre. †¢ Financial: New budgets will affect how a new film is marketed and how much advertisement it gets †¢ Product: changes in programming and film selection will influence attendance levels. The development of new products such as education talks will broaden the theatre market. The widening of the target market can potentially create new streams of people visiting the theatre. Both the Internal and external influences on a business are very important in a business’s survival. The IMAX needs to focus on improving their internal weaknesses without forgetting to figure out a way to stabilise its strengths. OnlyShow MoreRelatedBusiness Analysis : Nature Of Business1063 Words   |  5 PagesName: Bixing Peng Name of business: Haefren Baum GmbH Nature of Business Haefren Baum GmbH is a home furnishings retailer. The company was established in 1965 and incorporated in 1970. 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